Offer Over-the-air Installs

Google sign-in is a trusted registration system that's familiar to users and consistent across devices. With minimal effort, you can improve your sign-in conversion with a fast and secure authentication option for users. And by using Google sign-in, you can offer users the option to send your app directly to their Android devices when they sign-in, without the need for them to visit the Play store. Using this approach, some developers have seen app installation acceptance rates of 40%.

Get started with Google sign-in for Android and then enable over-the-air installs for your web site.

Tips

• Adding Google sign-in to your app can increase conversions by reducing the burden and friction of sign-in, while helping users keep their accounts secure.
• Focus on the quality of your app to ensure that it passes the quality threshold for over-the-air installation.
• Measure impressions of the Android install prompt, installs, and success rate by day, week, and month with Platform Insights.

Related Resources